About Trent Sampson
With over 30 years of experience in insurance, financial advice, and business leadership, Trent Sampson is the driving force behind WebInsure Pty Ltd—a regional-first insurance brokerage network delivering national strength with local values.
Trent began his career in 1992 as a Colonial Mutual Adviser in Moree, NSW, where his focus on ethical service and relationship-driven advice quickly earned the trust of clients and peers alike.
After moving to Toowoomba in 1999, Trent built a successful financial planning business. But it was the 2002 acquisition of PRP Insurance Brokers in Ipswich—reopened to meet the growing general insurance needs of rural Queensland—that marked the start of WebInsure as we know it today. Now based on the Sunshine Coast, WebInsure supports thousands of clients across Australia.
A Vision Grounded in Expertise
Trent is a highly credentialed and respected industry professional, with designations that reflect both his technical knowledge and commitment to lifelong learning:
- ✅ Qualified Practising Insurance Broker (QPIB)
- ✅ Certified Insurance Professional (CIP) – Senior Associate of ANZIIF
- ✅ Advanced Diploma in Financial Planning
- ✅ Member of the National Insurance Brokers Association (NIBA)
- ✅ Longstanding contributor to insurance mentoring and professional development initiatives
Founder of the WebInsure Group
Under Trent’s leadership, WebInsure has evolved into a respected multi-brand group serving regional and metro clients through:
- Wideland Insurance Brokers
- Granite Belt Insurance Brokers
- Gold Coast Insurance Brokers
- Ipswich Insurance Brokers
- WebInsure Head Office
WebInsure is proudly a member of Steadfast—Australasia’s largest broker network—and an Authorised Representative of Community Broker Network (CBN), giving clients access to powerful insurer relationships, claims support, and pricing leverage.
“We’ve built a group that’s big enough to make a difference but small enough to care deeply about each client.”
Beyond the Office: A Leader on and off the Field
Trent’s commitment to building strong, resilient communities doesn’t end at the office door. For many years, he has volunteered as a junior and senior hockey coach, mentoring players, organising grassroots competitions, and helping young athletes develop confidence, discipline, and teamwork.
“Coaching hockey has taught me just as much about leadership and patience as running a business. You don’t just show up to coach—you show up to support people’s growth.”
This community focus echoes throughout his professional life, where mentoring staff, guiding clients, and giving back to regional towns are part of the everyday mission.
Guiding Values
Across three decades, Trent has stayed true to a set of core values that continue to shape the WebInsure group:
- ✅ Integrity before profit – Do what’s right, not just what’s easy
- ✅ Regional empowerment – Give rural communities access to quality advice
- ✅ Support the next generation – Grow brokers into great businesspeople
- ✅ Relationships are everything – Insurance is personal—it should be treated that way
Let’s Connect
Trent is always open to discussing new opportunities, partnerships, and how to further support the evolving needs of the insurance industry and the clients it serves.
📍 Based on the Sunshine Coast, supporting a national network
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